Top 5 Christmas Social Media Campaigns

It’s only 4 sleeps to go until Christmas! To celebrate, here are our top 5 Christmas Social Media Campaigns of all time!

christmas social media


Sainsbury’s – Gravy Song

This emotional advert focuses on family and the homely and personal nature of this ad makes it stand out from the rest.

Lego/ Disney+ – Lego Star Wars Holiday Special

With content being posted on both Lego and Disney’s Twitter, the joy of the Lego Movie and the classic Star Wars Holiday Special are brought together. The use of graphics creates a fun and childish advertisement.


Spotify – #SpotifyWrapped

Spotify Wrapped is quickly becoming an annual tradition. Making the audience your ambassadors with user-generated content and creating a fear of missing out (FOMO) for people without Spotify is done so easily with the sharing to social media.


Apple TV – #MariahsMagicalChristmas

We all know Mariah Carey is the Queen of Christmas songs. Did you know in 2020 she got her very own show on Apple TV ? She even runs the social media for this on her own Twitter – the ultimate influencer marketing.


Amazon – The Show Must Go On

Taking inspiration from the COVID-19 pandemic, this advert shows how communities can pull together to help others. Whilst this campaign started on TV, it was also distributed across all the main social channels, where the reaction was generally extremely positive.

So there you have it, our top 5 social media campaigns of all time! We hope this gives you the inspiration you need to create a successful social media campaign next year!

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