Marketers love acronyms, trust us we know! To make things more complicated, the jargon changes more than the English weather.

Get in the know with our latest article, 5 marketing jargon you must know!


1. SEO (Search Engine Optimisation)

SEO marketing

This is the method used to boost the ranking of your business in a search engine such as Google. The purpose of SEO is to generate more awareness of your business and maximise user traffic to your website.


2. CRM: (Customer Relationship Management)

marketing jargon

Customer Relationship Management is a software system that helps you nurture your relationships with your customers. CRM platforms are powerful systems that connect all the data from your sales leads and customers all in one place. A CRM records and analyses all communication with your customers including calls, email and meetings. This helps to improve customer service, drive sales, and increase revenue.


3. CTA (Call to Action)

answering phone

This encourages your customers to take an action on your posts or website. For example, ‘Call today’ or ‘Visit our website for more information’.


4. Inbound Marketing

Social media

Inbound marketing is all about creating valuable content that your customers can engage with. This helps to build meaningful, lasting relationships with consumers, prospects, and customers.


5. Outbound Marketing

outbound marketing

Outbound marketing is a traditional method of marketing. This method is all about pushing a message to your potential customers. messaging out to potential customers. Examples of outbound marketing include cold calling, door-to-door knocking, trade show and seminar series.

We hope this article has helped you to better understand marketing jargon and expand your knowledge!

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