Let’s face it: the visual appeal and feel of an email can make all the difference when it comes to winning over customers. In fact, a recent study revealed that approximately 70% of people decide whether to do business with a company solely based on the professionalism of their email communication.
Now, here’s some exciting news: You can effortlessly showcase your brand, boost your conversion rate, and capture your recipient’s attention all at once. How? By adding an email signature! It’s that simple!
Why You Should Have an Email Signature
Ease of Contact
A well-designed signature brings all your contact details together in one convenient place. Your signature should include your telephone number, email address, and website — think of it as your own digital business card! You can even go the extra mile and add your business address, making it easy for your customers to find your location without any hassle! By providing these handy contact details, you’re showing your customers that you’re readily available to contact and eagerly waiting to hear from them.
Creating an email signature with a professional layout and visual appeal shows that you pay close attention to detail and withhold a high standard in your marketing efforts. This, in turn, leaves a positive impression on the recipient and enhances their perception of your brand, making them more likely to buy your product or use your services.
Gain new Followers on Social
By including your social media handles in your signature, you open up a world of opportunities for recipients to effortlessly engage with you and your brand across different social platforms. It’s like extending a friendly invitation for them to dive deeper into your world, explore more about you, stay updated with your exciting updates, and actively participate in the content you share.
Increase Brand Awareness
The best thing about a signature is that it’s always visible in all of your communication. By consistently incorporating your company logo, tagline, and brand colours, you repeatedly expose your brand. Over time, this exposure helps recipients become more familiar with your brand, contributing to increased brand awareness.
How to Create an Email Signature
You can use many different platforms to create your signature, some of which are completely free to use! Here are some of our favourites…
Wisestamp is of our favourite platforms to create an email signature and we’re not the only ones who love it… In fact, over 15,000 businesses use Wisestamp to centralise their employee’s signatures! Wisestamp integrates with various email platforms including Gmail, Office and Apple Mail. Here’s how to use the platform to create your own signature oh… and it only takes a couple of minutes!
Edit each field individually including your name, title, contact number, business address, website and logo.
Adjust font size, font style, letter spacing and text colour.
Click ‘preview’ to check that you’re email signature is exactly how you want it.
Click ‘save’. This will prompt you to create an account.
Add your signature to your email account! If you’re unsure how to do so, visit Signature.email’s free guides here.
Do Email Signatures Work on Mobile?
Unfortunately, when you’re working from a mobile device, your signature will not be visible in the same way as on a desktop, and will instead appear as plain text. But don’t worry, this is the same for everyone!
In today’s competitive digital landscape, every interaction counts, and an email signature serves as a professional and consistent representation of your brand. By harnessing its potential, you can leave a lasting impression on your recipients, reinforce your brand, and facilitate meaningful connections with your audience. So, take the opportunity to create a compelling email signature and unlock the benefits it can bring to your online communication efforts today!