There are over 4.48 billion people actively using social media in the world, up more than double from 2015! So whether you sell products or services, social media is a tool that can help win your business new sales and expand your client base.
Once you have developed your unique brand, we know that all you want to do is show it off on social media… But not too fast! First, you need to ensure that your content is consistent across all your business’s social media platforms.
You may be asking “Why is this so important?”, and the simple answer is because being consistent allows you to establish brand awareness, build trust and deliver your services efficiently and profitably. Without brand consistency, you are more likely to lose sight of the direction you want to take your business in and neglect your business’ goals!
So… How do you create consistent social media? Here’s 5 Helpful Tips to get you started.
1. Set clear content goals
Before you get ahead of yourself trying to think of new content ideas and how you’ll promote them, you first need to define your goals. This gives you a clear idea as to why you are creating content in the first place. To gain clarity on your content goals, ask yourself what you want your audience to see and why. This will ensure that the content you are creating is authentic to your business and achieves what you set out for it to do.
2. Know the difference between consistency and frequency
Frequency is how often you choose to post whereas consistency is remaining frequent over an extended period of time. When creating content for social media, it is important to remain consistent across your business for months, not just days. Think of your favourite social media accounts, if they didn’t post consistently you may begin to forget about their content and even unfollow after an extended period of time. You don’t want this for your business as the more people who unfollow you, the more sales you miss!
3. Plan ahead
Planning content in advance, even a month ahead of time, will enable you to stay clear on your content goals and make it much easier for you to post consistently. By planning content, you can stay in the know about world days that relate to your business. For example, here at Imprint Design, we are passionate about small businesses and often tailor our content to draw attention to specific days such as Small Business Saturday on the 27th November.
4. Dedicate a day for content creation
Task switching can waste a lot of time, but dedicating specific time to creating content will encourage you to stay focused on the task at hand. Perhaps every Monday you commit to creating all your content for the week, which will ensure you maintain consistency.
Why not make use of the many scheduling tools available online that make it much easier to ensure you are posting consistently. These tools ensure everyone is kept on the same page, can be accessed from wherever and the use of a streamlined and efficient system saves you time!
Still struggling to create consistent content?
Imprint Design are here to help!
If you want to elevate your business, why not check out our social media packages. Our packages ensure that your business maintains consistency across its entire social media and gains the awareness your brand needs.
Need help managing your social media? Whether you want to manage your social media accounts yourself, or have our team manage them for you, we set up your business’ own scheduling platform and help you share your content online.
Why not give our friendly professional team a call today on 01634 939 265 to find out more about how we can help you!