Google business

Creating a Google Business Page: A Simple Guide

If you’re a business owner, you definitely want to make sure your business is easily discoverable online. One of the best ways to do that is by creating a Google Business Page. Not only can it help customers find your business, but it also allows you to engage with them and gain insights on your audience.

Here’s everything you need to know to create a Google Business Page.

What is Google My Business?

Google My Business is a tool that allows you to manage and optimise your Business Profile on Google. A Business Profile is essentially a Google business listing that appears in Google Maps and on Google Search. Creating a Business Profile is easy – all you need to provide is your business name, location, and category. However, by creating a Google My Business account, you can access, customise, manage, and enhance your Business Profile on Google for free.

Why Create a Google My Business Account?

There are several benefits to creating a Google My Business account:

Engage with Customers

With a Google My Business account, you can respond to reviews, answer questions, enable direct messaging, and even publish posts to your Business Profile. By engaging with customers, you can build trust and develop a strong relationship with them.

Highlight Your Business

Through your Google My Business account dashboard, you can provide hours, a link to your website, products and pricing, attributes, and other details that make your business unique. You can also make edits and updates as needed to ensure your Business Profile is always up-to-date.

Gain Insights

You can use the Google My Business dashboard to gain key insights on your audience and local search performance. In the analytics tab of the platform, you can see the queries customers are using to find your Business Profile, a breakdown of actions taken on your listing, and how your photos are performing compared to other profiles in your category.

How to Create a Google My Business Account

Creating a Google My Business account is easy. Just follow these steps:

1. Sign in to your Google Account or create one if you don’t have one already.

2. Go to create a profile.

3. Enter the name of your business and search for your business category.

4. Choose whether you have a location that customers can visit.

5. Enter the service area of your business.

6. Enter a phone number and website URL.

7. Select a verification option.

8. Click Finish.

Top Tips

Here are some top tips to help you create a successful Google Business Page:

  • Create only one Business Profile for the metropolitan area that you serve.

  • If your business doesn’t have a shopfront where you receive customers, you must hide your business address.
  • During initial set up, you should select that you’re a service area business. If you didn’t make this selection, or changed your business model to become a service area business, follow the steps provided above.

Creating a Google Business Page is an important step in making your business more visible online. With a Google My Business account, you can engage with customers, highlight your business, and gain valuable insights on your audience. Follow these simple steps to create your own Google Business Page today!

If you need help creating your Google Business Profile, our team are always on hand to help. Book a consultation today and we’ll have you up and running in no time!