What makes for good social posting, anyway? In order to craft the perfect social post, we need to take a look at why people follow businesses in the first place.

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Why Do People Follow Businesses?

  • Sales and promotions

People love sales! Don’t get TOO excited though. Over posting this information is also one of the leading reasons people unfollow a business.

  • Updates and information

People are interested in what your business is up to! Have new products? Moving locations? Getting an office dog? Post it!

  • Communication

Social media is for connecting. People want to talk to you, and they want to review your products and services. Make sure you’re responding to them: it shows you care about your customers.

  • Entertainment

Are you not entertained? People use social media to get a break from their humdrum day. Post content that will put a smile on their faces or give them something to think about. Hint: it doesn’t always have to be related to your business.

So now that we’ve got a good idea of what people want to see, how do we make the magic happen? When we write social posts, we use three main guidelines to direct us.

3 Golden Rules of Social Media Marketing

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Does it provide value?

In order to provide the best value to your followers and customers, the vast majority (up to 80%) of your content should be useful or engaging information. In fact, posts promoting the business should only account for 10%-20% of the content.

Is it emotionally engaging?

Don’t be afraid to show the more personal side of your business. Brands that go the extra mile to create an emotional connection with their customers stick in their memories longer. Why not post a dog video? Everyone loves a dog video.

Is it visually stimulating?

Posts that include visuals get way more (almost 650% more) engagement than those without. Keep in mind that not all visuals are created equal. The best ones are the ones that you take yourself, because they’re local, personal and relevant. If you don’t have the capacity to take photos, reposting from other websites and profiles is a great way to keep your page relevant. Quality stock photos are also great resources, just make sure to pay attention to copyright!

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The Social Marketing Tool

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