So You Want More Positive Reviews?
Reviews are an important part of any successful SEO strategy. After all, 90% of customers say they look at reviews before buying anything online. But it’s not just about SEO, reviews also allow you to maintain your reputation online.
What is reputation management? It’s the art of keeping an eye on what your customers are saying about your brand. This includes monitoring reviews and responding to them in the right way. Without reputation management, you wouldn’t know how your business is being received by your audience or be able to make changes to improve.
5 Ways to Get More Reviews:
1. Ask customers for positive reviews via email
Did you know that nearly 70% of your customers will leave a review? All you have to do is ask!
You can ask your customers to leave a review almost anywhere… in store, on the phone or even on printed receipts. But what’s one step better than this? Send a follow-up email asking for your customer’s level of satisfaction after they’ve made a purchase.
Imprint Hint: In the email, open with the question: How are you enjoying your recent purchase? Is everything to your liking? Then ask for your customer to leave a review. Just a simple opening sentence will get you more responses.
2. Be on the same sites as your customers
People tend to leave reviews on sites like Trustpilot and Yelp, mainly because these sites are seen as reliable and people believe this is the best place to help others like themselves.
Make sure your business is on these sites too as it may be where your customers are making their reviews. If managing your reviews across multiple platforms feels overwhelming, our reputation management tool can help!
3. Give people a reason to review
Rewarding your customers will generate more reviews. Offering a gift card, a free sample or a discount code as a thank you can go a long way to increase the number of reviews you have.
Another great way to gather more reviews is to have a contest. Simply ask your customers for a review and let them know that by doing so, they’ll be entered into a draw to win a prize.
4. Thank customers for giving a positive review
Everyone loves a surprise. Why not send your customers a thank you card or email when they leave a review!
Imprint Hint: Leverage social media. Never forget the power of social media. Ask your customers to leave a review on your socials, interact with the post and offer a small freebie.
5. Put positive reviews at the centre
Let you customers know you appreciate their feedback by featuring their reviews on your website. Try to include the reviewers name if you can too.
Manage Reviews the Right Way
Getting reviews can be challenging, especially if customers aren’t prompted to make one. In reality, even happy customers tend not to make reviews. Use all or some of the methods we’ve outlined to capitalise on all of your satisfied customers.
If managing your online reputation is overwhelming or taking much needed hours away from your business, check out our reputation management tool.