300 million—that’s the number of people on Instagram every single day. Businesses are taking advantage of Instagram by using it as a resource to gain popularity and increase their customer base. In fact, top brands like Nike and National Geographic have over 60 million Instagram followers!

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Don’t pass up the opportunity! If you’re not a regular ‘grammer, starting your own page (and growing it) can be overwhelming. The success of your Instagram will be determined by how you run your account. These Instagram tips will help you gain a booming fan following, and lead the way to sensation status.

So, How Do You Become An Instagram Sensation?

Step 1: Hashtags

Hashtags could be one of the most important components of gaining popularity on Instagram. Posts that include at least one hashtag have seen up to 12.6% increased engagement.

Make sure to keep your hashtags short, simple and most importantly, relevant. For example, when posting a photo of our latest business cards, we may use the hashtags #businesscards, #printwork and #printdesign. Short, sweet and descriptive.

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If you want to connect to local ‘grammers, hashtags with your location are a good idea. Additionally, many businesses create their own unique hashtag and ask their followers to use it.

For example, Coca-Cola encourages their fans to post Instagram Coke photos with the hashtag #ShareaCoke. This can be a great marketing tool, and help define your brand online.

Step 2: Tag a Brand

When you tag another Instagram account in your photos, your photo will show up in the brand’s ‘“photos of you” section of their profile. They will receive a notification, and with any luck, may even engage with your post! Better yet, they could also start following you back, or even re-gram your photo!

Getting some exposure from a big brand could help you significantly increase followers, and in turn, get more likes!

Step 3: Your Photos Matter

You don’t have to be an expert photographer to have a stellar collection of Instagram photos, but you may need some practice. One of the most important bits of advice is to keep it simple. If you are featuring products in a photo, make sure the background is simple so that your product stands out.

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Taking good photos may take a bit of time, but like anything, practice makes perfect. Don’t give up, and you’ll be taking photos like a pro in no time!

Step 4: Know Your Audience

What is the purpose of your Instagram page? Whether the purpose is to educate, promote or entertain followers, you should keep that in mind with each and every photo and caption. If you are marketing towards a younger audience and want to keep things fun and upbeat, ensure the dialog matches accordingly. Try using some emojis, be goofy and have fun! Show people what you are passionate about, and just remember to target the people with your same interests!

Step 5: Ask For It!

Give them a call to action, and ask for it! For example, Double tap if you like coffee, tag a friend who likes coffee, share this photo if you love coffee, click the link in our bio for free coffee, etc. (Can you tell what’s on my mind right now?) If your customers oblige, this will increase your page’s activity, likes, and followers.

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